Fall issue, 2008
America leads the world in creating new healthcare therapies but is last out of 19 industrial countries in preventable deaths. How could this paradox have arisen given its overall wealth?
Improving brand value should be a key goal for management and workers alike. To improve brand value, it must be constantly monitored and measured, as exemplified by the model described herein, which was developed for that very purpose.
Advanced Design Techniques Within the Food Chain, by Pete Caldwell, Partner, Tefen UK
The food industry in Western Europe is changing. Dominance of the supermarkets and pressure from low-cost economies have led to a shakeout in the supermarkets' supply chains.
Living in the Case Study, by Jonathan Ward, Senior Partner, Tefen UK
The financial crisis that began to unfold a year ago continues to expose strategic problems in many organizations. Rebounding from stalled performance by revising and executing new strategic intent is a survival imperative.
What does "value creation" mean? How can companies prevent value improvement plans from culminating in value destruction? The answers lie in Value Based Management.
A new wave in the German energy market, by Angelika Gruber, Consultant, Tefen Germany
To succeed in today's fiercely competitive world of business, classical market segmentation characterized by demographic, socioeconomic and geographic criteria won't cut it any more. A powerful new tool to forge a cutting edge is segmentation based on psychographic criteria, as demonstrated in Germany's energy market.
