Spring issue, 2011

Spring issue 2011- Editorial

Meet Your New Partners – By Nitza Bartur Sasson, Senior Partner, GM Strategy practice, Tefen Israel & Adi Sheleg, Senior Consultant, Tefen Israel

Using the concept of partnership to understand the relationship between an organization and its clients and presenting an effective approach for partnership, in the face of changing trends and a rise in consumer power.

An Interview with Blake Chandlee, Vice President for APAC, LATAM & Emerging Markets – By Adi Sheleg, Senior Consultant, Tefen Israel & Sharon Ginzburg, Consultant, Tefen Israel

An interview with Blake Chandlee, Facebook's Vice President for APAC, LATAM, & Emerging Markets. Discussing the internet as a medium for building a successful business in a changing world.

Go-to-Market Strategies for Rapidly Changing Markets –
Renewable Energy Paves the Way By Christian Schlenker, Senior Consultant, Tefen Germany

An innovative perspective for formulating a vision and defining target markets as a lever for increased profitability.  

Success in the Pharmacy Channel By Pete Caldwell, Partner, Tefen UK, Gareth Fitzgerald, Business Development Manager, Tefen UK & Marco Occhetta, Director, Tefen Italy

Examining effective management of the pharmacy market by companies in the Life Sciences and FMCG sectors.

From Strategy to Execution - How Basic Tools Help to Define and Develop a Long-Term Strategy By Stefan Stötter, Senior Consultant, Tefen Germany

Analyzing the fundamental challenges in the transition from strategy formulation to implementation and presenting effective tools that successfully support this process.

Alternative Banking Channels- By Adi Kohali, Associate Partner, Tefen Israel & Adi Sheleg, Senior Consultant, Tefen Israel

Stimulating the reader to consider alternative banking channels for financial services organizations and the effect on their relations with their clients.