Annual Ranking of the Top 100 Brands in Israel by TEFEN, the Globes & Giza
Aug 06, 2008
The Top 100 Israeli Brands journal was released on July 14th. This is an annual project led by TEFEN, the Globes (a leading Israeli financial newspaper), and Giza (financial advisors). This year's ranking is even more comprehensive than it was in the past and includes new categories, such as the Internet.
The ranking is based on a unique model developed by a joint effort of TEFEN, the Globes, and Giza. It took approximately 3 months to produce the 2008 Top 100 ranking, which included data collection and analysis, developing sub models for new industries, running the models, and data checking. The result is a ranking of the top 100 brands and their exact financial value, similar to the international rankings, such as the Interbrand.
In addition, the journal also includes two articles written by TEFEN on brand related topics. One deals with brand development and focuses on Retro brands, a dominant trend in the past few years, while the other is about customized brands.
To read related articles written by Tefen's employees (Hebrew):
Annual Ranking of the Top 100 Brands - Methodology
Annual Ranking of the Top 100 Brands - Customization
Annual Ranking of the Top 100 Brands - Back to the future
