Go-to-Market Analysis & Implementation for Software Development

Background

• Software development company with small-business and Enterprise level products faced market saturation in home country and was looking for a new market for growth.

Challenge

• R&D centralized abroad, so time to market was slow
• No brand in the United States
• New CEO on-boarded at beginning of project
• Internal disagreements on preferred future path of projects
• No clear idea on future market trends or United States customer preferences

Approach

• Tefen conducted a 2-phase Go-to-Market project:
  • Phase 1 – Diagnostics of US market included customer preferences, market size, geographic locations, distribution options, pricing, competitive benchmarking, etc.
  • Phase 2 – Implementation and Project Management of US Go-to-Market. Oversight and project planning for entry into US market.

Results

• Client successfully entered the US market and is selling through 3 different distribution channels in 3 geographic markets.