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Bridging the Gap between Prescriptions and Sales

  • Commercial Excellence
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  • Life Sciences
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  • Tribune

Treatments supported by sound sales & maximize prescription shares for pharmaceutical products. But is that enough to unfold a drug's full revenue potential?

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Institutional Marketing – The Case for Change

  • Strategy
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  • Life Sciences
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  • Tribune

In this article we present a study that identifies concrete opportunities of collaboration across therapeutic areas - Cardiovascular & Metabolic Diseases, Oncology & Onco-Hematology, Central Nervous System Diseases, Respiratory Diseases, and Diagnostics –

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Quality Assurance in the Pharmaceuticals Industry

  • Strategy
  • /
  • Life Sciences
  • /
  • Tribune

QA as a true "assurance" function in the pharma industry – close to the process and the customer, adding real value both to internal and external stakeholders

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